Carwow, a leading online car-shopping platform in the UK, has recently acquired Autovia, a prominent media company known for titles like AutoExpress and Evo. While the financial details of the deal remain undisclosed, Autovia boasts a substantial audience of 15 million monthly readers, buyers, and enthusiasts. Their portfolio includes popular print and digital publications such as Auto Express, Evo, DrivingElectric, and Carbuyer, along with the renowned Driver Power automotive satisfaction survey.
This acquisition marks a significant milestone for Carwow, expanding its capabilities and market presence in the UK automotive industry. With Carwow’s existing content, including a highly successful YouTube channel with over 1.1 billion views in 2023, joining forces with Autovia is expected to significantly broaden Carwow’s audience.
Since its establishment in 2011, Carwow has facilitated over 2.5 million car transactions, establishing itself as a trusted platform for car buyers and sellers across the UK, Germany, and Spain. Notably, one in every 10 privately registered new cars in the UK is sourced through Carwow’s platform.
Carwow’s CEO, John Veichmanis, expressed excitement about the merger, emphasizing the opportunity to combine respected publishing brands with Carwow’s marketplace, making it even easier for people to buy and sell cars through the Carwow Group.
